Who I AM
Parisa Asayesh – UX Researcher & Product Designer
I design human-centered digital and physical products, combining user research and product design to create experiences that balance creativity, usability, and real-world impact.
My journey began with a bachelor’s in Textile and Apparel Design, where I learned to create products with users in mind. Over nine years in fashion, I designed across haute couture and fast fashion, balancing aesthetics, function, and user needs. During this time, I discovered how technology can enhance design, sparking my transition into UX.
I earned a master’s in Human Experience Design, strengthening my skills in UX research and product design. I focus on understanding user needs, improving usability, and creating simple, functional, and accessible experiences that positively impact people’s everyday lives.
Skills
User Research (Mixed-Methods) & Strategy
. Conduct qualitative & quantitative research (interviews, usability testing, surveys, observational studies).
. Translate insights into actionable UX strategy and design decisions that improve user experience and product outcomes.
Human-Centered Innovation & Emerging Tech
. Collaborate with multidisciplinary teams to explore and apply emerging technologies.
. Shape innovative, user-centered solutions grounded in feasibility and human needs.
Integrated Hardware & Digital Experiences
. Design and evaluate connected physical and digital products.
. Align hardware, software, and human interaction to create cohesive end-to-end experiences.
Publication
An Emotional Bio-wearable: Applied Human Factors and Ergonomics International: ISSN 2771-0718
Selected Projects
. UX Design & Research
. AI-Assisted UI Design
. Information Architecture
. UX Research & Design
. Bio-data Collection
. Digital Fabrication & Prototyping
. UX Research
. UX Strategy
Thanks for stopping by!
If you’d like to continue the conversation, I’d love to connect.