Positive Fibers
Role
UX Designer,
UX Researcher
When
2021
Tools
Figma
Platform
Web Application
This team project spans one month to design an e-commerce web application for a digital clothing shop.
Background
Positive Fibers is an e-Commerce platform dedicated to sustainable and renewable fashion products, with a unique offering of digital clothes that are rendered onto a customer’s picture using 3D software.
As part of a 4-week team design project, we worked closely with our client to create a prototype that showcases our solution and effectively communicates the design. Our challenge was to create an enjoyable online shopping experience for digital fashion consumers, and our final product successfully addressed this challenge.
The main insight
Subproblems:
- People are not familiar with digital clothing.
- People are not familiar with the shopping process for digital products.
- The current website doesn’t have a showcase of its products.
- The existing website doesn’t have a feature for customers to upload their selfies.
- The existing website doesn’t have a path to place an order.
- The current website doesn’t have a payment flow.
Objective: Create a seamless and enjoyable online shopping experience that allows customers to browse and purchase products on Positive Fibers’s website effortlessly.
The design focused on enhancing the user flow and interface to ensure customers can easily navigate the site and complete their purchases.
Research
After conducting and analyzing interviews, we discovered that online shoppers prefer online shopping to offline shopping. One of the benefits of online shopping is that customers can easily browse through various stores at their convenience. Additionally, we found that while digital fashion is a new concept to many people, it can potentially interest some individuals.
However, we also identified some pain points, including:
- Anxiety about the shopping and delivery process for digital clothes.
- The need for human interaction to ask questions or customize outfits.
- Limitations on using digital products in virtual life.
- The requirement is to provide selfies with desired poses and makeup to see how the clothes will look.
- Consumers require the assistance of a 3D designer to render the clothes on their selfies.
Overall, our research shows that online shopping is preferred over offline shopping, but some challenges still need to be addressed in the emerging field of digital fashion.
Solution
We used visual content to create wireframes for an intuitive online fashion store. Our design pathway incorporated research and allowed consumers to learn about digital clothing and the shopping process, browse various collections, find specific designers and their designs, learn about those designers, add designs to their shopping cart, upload selfies for the 3D designer, and check out.
What I did
In contributing to this project, I worked with a team of 2 as a UX Researcher and UX Designer. We aimed to provide educational and seamless online shopping for digital fashion products. We delivered wireframes, wire flows, and prototypes to communicate our online digital fashion shop design solution.
- Conducted screen surveys and interviews to discover consumers’ needs and challenges.
- Affinity-mapped and synthesized the findings into 3 personas.
- Created a user journey map to visualize the consumer experience and designed user flows.
- Designed and delivered mid-fidelity prototypes to the stakeholders for feature user testing and design iteration.
